A three-video set built to support Solace across different campaigns.
- Client
- Solace
- Industry
- Professional Services
- Location
- Ontario, Canada
- Published
- July 2024
What needed to change.
We worked with Solace across different campaigns, delivering a compact set of polished videos for the new office, expert interview content, and a Women in STEM campaign.
- 01
Scoped the project around three clear deliverables across different campaigns.
- 02
Captured office, speaker, and interview footage that could support immediate campaign use.
- 03
Delivered a three-video set the team could use for social, recruiting, and campaign support.
Our focus: Campaign-ready video coverage
The work, in full.
From the brief to the launch.
- 01
Phase 1: Campaign Briefing
Defined which initiatives needed video support and what each piece had to communicate. A tighter creative brief for the production scope.
- 02
Phase 2: Capture Day
Filmed team moments, on-camera segments, and supporting visuals that could feed multiple edits. Footage that could support all three videos.
- 03
Phase 3: Edit + Delivery
Cut the strongest material into polished videos sized for campaign use and internal sharing. A small, reusable video package.
How the project came together.
What did Solace need from the video work?
We supported Solace across different campaigns with three polished videos they could use right away.
The goal was to give the team a usable set for the new office, expert interview content, and a Women in STEM campaign.
What was missing?
Campaign ideas existed, but there was no ready-to-use video set behind them.
Without planned capture and editing, each initiative would have started from scratch.
How was the work scoped?
We scoped the project around three videos with clear jobs: office launch, expert interview, and Women in STEM campaign support.
That kept the project lean while still giving Solace a useful range of video assets.
How did the video set get produced?
We filmed office footage, interview segments, and campaign coverage, then edited a small set the team could use right away.
Each video was built to be polished enough for external use and flexible enough for different channels.
What changed after delivery?
Solace had three ready-to-use videos to support different campaigns.
The team could move faster across new initiatives without rebuilding the video approach each time.
What changed.
Videos Delivered
ready across three campaign needsDeployment Speed
usable right after deliveryCoverage
across the delivered set- 01
Video Coverage: One-off asks
creative varied by initiative
- 02
Edit Package: None
before production
- 03
Footage Bank: Uncaptured
no shared footage bank
- 01
Videos Delivered: 3 delivered videos
office, interview, and STEM
- 02
Edit Package: Polished landscape edits
ready for campaign use
- 03
Footage Coverage: Office + interview + campaign footage
captured across one archive
“The videos gave us a polished way to support a few different campaigns without overcomplicating the process.”
Solace Team
Marketing & Operations, Solace
Keep exploring.
Add shorter cutdowns and campaign-specific versions as new initiatives come up.
Need this for your brand?
Bring the campaigns you need to support and we will map the leanest production scope that gives you usable video assets fast.