From inconsistent social visibility to a managed presence that supported busier daytime hours and weekly entertainment.
- Client
- Level Lounge
- Industry
- Hospitality & Live Entertainment
- Location
- Ottawa, ON
- Published
- October 2026
What needed to change.
Previous social management lacked a consistent publishing rhythm. Level Lounge needed clearer promotion for quieter daytime hours and a reliable way to keep its artist lineup visible.
- 01
Create a daytime offer that gives people a clear reason to visit.
- 02
Promote artists each week with recognizable static creative.
- 03
Connect offers, events, and engaging videos through ongoing social media management.
Our focus: Daytime visits and consistent social visibility
The work, in full.
From the brief to the launch.
- 01
Build the daytime offer
Created an offer and produced social videos to make the daytime invitation clear. A focused campaign for quieter hours.
- 02
Establish weekly artist promotion
Designed static creative around performers, dates, and reservation details. A recognizable weekly promotion rhythm.
- 03
Manage the ongoing presence
Combined social skits, venue content, and event promotions into regular publishing. More consistent visibility and busier daytime hours.
How the project came together.
How do you give people a reason to visit during the day?
We created a daytime offer and built social content around it, giving quieter hours a clearer reason to visit.
The campaign connected a specific offer with engaging videos that made it easy for people to understand the invitation.
How do you keep the artist lineup visible?
Weekly artist posters gave upcoming performances a consistent place in the feed.
Each creative brought the performer, date, and reservation details together in a recognizable Level Lounge style.
What makes the social page feel like the venue?
Personality-led videos, social skits, and event promotions showed the people and atmosphere behind Level Lounge.
Ongoing management connected those pieces into a consistent social presence that supported daytime visits and weekly entertainment.
What changed.
Daytime visits
following the new offerArtist promotion
with consistent event creativeSocial visibility
through managed publishing and engaging content- 01
Daytime visits: Quieter hours
before the daytime offer
- 02
Social visibility: Inconsistent
under the previous publishing approach
- 03
Artist promotion: Irregular
before the weekly creative rhythm
- 01
Daytime visits: Increased
following the new offer
- 02
Social visibility: Consistent
with ongoing social media management
- 03
Artist promotion: Weekly
with dedicated static creative
Keep exploring.
Keep the daytime offer visible, prepare artist promotions each week, and use fresh social content to give people more reasons to visit.
Need this for your brand?
Tell us about your quieter hours, upcoming events, and current social presence. We will build a consistent plan around the reasons people should visit.