Myers Kanata VW
Visit SiteMyers Kanata VW Weekly Social Content
From inconsistent dealership posting to a steady weekly content plan that kept Ottawa shoppers engaged.
Content was landing sporadically, promotions lacked momentum, and the store did not have a dependable weekly social rhythm.
- Lead Result
- 4.2x
- Industry
- Automotive Retail
- Location
- Kanata, ON
- Published
- February 2026
Local Reach
Local reach, engagement, and booked intent from social
Myers Kanata VW
Social Media · Full Funnel · Ottawa Market
Snapshot
What Matters
The problem, the move, and the outcome.
Challenge
Posting was irregular, promotions went live late, and the feed was not helping keep offers visible.
Content was landing sporadically, promotions lacked momentum, and the store did not have a dependable weekly social rhythm.
Approach
We built a weekly content plan around inventory, offers, staff videos, and service tips.
The focus was simple: keep Myers visible to Ottawa shoppers every week.
Outcome
Myers had a steady social rhythm that kept promotions visible and grew local reach.
From inconsistent dealership posting to a steady weekly content plan that kept Ottawa shoppers engaged.
Selected Work
Swipe through the key screens and clips from the project.
Content Gap
Content Gap
Campaign System
Campaign System
Execution
What We Did
Three practical moves that got the project live.
Phase 1: Offer + Content Planning
Mapped recurring promotions, inventory stories, and social hooks that actually mattered to local shoppers.
Result
A clearer publishing and campaign calendar.
Phase 2: Capture + Edit Sprint
Ran tighter shoot days and faster edits so launches could be posted while each offer was still current.
Result
Reliable weekly content output.
Phase 3: Distribution + Follow-Up
Backed the strongest posts with ads and follow-up audiences so the best offers stayed in front of local buyers.
Result
More reach tied to real buyer action, not just views.
Outcomes
What Changed
The few numbers and states that mattered after launch.
Local Reach
4.2x
first 90 days
Current State
4.2x
first 90 days
Posting Frequency
3x output
with the new weekly plan
Current State
5-7 posts
per week
Offer Visibility
More consistent
across weekly promotions
Current State
Weekly
offers stayed visible week to week
Client Take
“Their team is amazing, always making sure that everyone feels comfortable creating content. They come prepared with creative ideas for shoots and know exactly how to bring out the best in every car and person. Professional, friendly, and very talented – they make the whole process fun and effortless. Highly recommend!”
Sofiia Slobodian · Content & Marketing Team
Myers Kanata VW
More Work
Related Projects
Similar problems, different execution.