From one-off lot footage to a two-video set built for both hero inventory and broader campaign reach.
- Client
- Orr Motors
- Industry
- Automotive Retail
- Location
- Ontario, Canada
- Published
- February 2026
What needed to change.
Orr Motors needed more than a single listing clip. They needed two usable videos: one to make a premium vehicle stand out and one to show the wider inventory mix quickly.
- 01
Split the brief into a hero vehicle feature and a presenter-led inventory campaign.
- 02
Used tighter vehicle detail on the GLE 63 S so the performance unit stood out quickly.
- 03
Used the second cut to show RVs, equipment, and broader inventory without overexplaining.
Our focus: Vehicle promotion and inventory visibility
The work, in full.
From the brief to the launch.
- 01
Phase 1: Campaign Scope
Defined the two video jobs: spotlight a hero vehicle and explain the wider inventory mix. A tighter two-video production brief.
- 02
Phase 2: Vehicle + Lot Capture
Shot the GLE 63 S for premium vehicle detail and filmed a separate presenter-led pass across the broader lot. Footage for both a hero feature and a wider campaign cut.
- 03
Phase 3: Edit + Delivery
Cut both videos for short-form posting and ad use. Two ready-to-run campaign assets.
How the project came together.
What did Orr Motors need from the content?
They needed two videos they could use for social and ads: one for a hero vehicle and one for the wider inventory mix.
The work had to make the dealership feel more distinctive than a standard inventory feed.
What was missing from the current content?
The premium units and the wider product range were not being shown clearly enough in short-form.
That made the dealership harder to understand at a glance and easier to scroll past.
How did we split the work?
We built one performance-vehicle feature and one presenter-led campaign cut about the broader inventory range.
Each video had a different job so the campaign was easier to use across more than one angle.
How did the videos get built?
We shot the GLE 63 S as the hero vehicle, then filmed a second presenter-led cut across RVs, equipment, and the broader lot.
That gave Orr Motors one clip for premium vehicle attention and another for broader campaign visibility.
What changed after delivery?
Orr Motors left with two ready-to-run videos instead of one-off lot footage.
The team had one asset for a hero unit and another for broader inventory awareness.
What changed.
Videos Delivered
ready for social and adsCampaign Coverage
two distinct video jobsFormat Mix
built for different campaign uses- 01
Video Package: None
no planned two-video set
- 02
Hero Vehicle Spotlight: Weak
premium units looked like standard posts
- 03
Inventory Range Visibility: Limited
broader stock was not being explained
- 01
Videos Delivered: 2 videos
feature reel + campaign cut
- 02
Hero Vehicle Spotlight: GLE 63 feature
performance unit packaged for posting
- 03
Inventory Range Visibility: Presenter-led campaign
RVs, equipment, and lot variety
“The two videos gave us one strong hero piece and one broader campaign cut we could use right away.”
Orr Motors Team
Sales & Inventory, Orr Motors
Keep exploring.
Extend the same structure across more top units, seasonal offers, and location-specific campaign cuts.
Need this for your brand?
Bring the vehicles and inventory angles you want to push. We will map the smallest video set that gives you both a hero feature and a broader campaign cut.