Orr Motors
Visit SiteFrom one-off lot footage to a two-video set built for both hero inventory and broader campaign reach.
Orr Motors needed more than a single listing clip. They needed two usable videos: one to make a premium vehicle stand out and one to show the wider inventory mix quickly.
Videos Delivered
Vehicle promotion and inventory visibility
Orr Motors
Social Media
Snapshot
The problem, the move, and the outcome.
Challenge
The premium units and the wider product range were not being shown clearly enough in short-form.
Orr Motors needed more than a single listing clip. They needed two usable videos: one to make a premium vehicle stand out and one to show the wider inventory mix quickly.
Approach
We built one performance-vehicle feature and one presenter-led campaign cut about the broader inventory range.
Each video had a different job so the campaign was easier to use across more than one angle.
Outcome
Orr Motors left with two ready-to-run videos instead of one-off lot footage.
From one-off lot footage to a two-video set built for both hero inventory and broader campaign reach.
Swipe through the key screens and clips from the project.
Execution
Three practical moves that got the project live.
Defined the two video jobs: spotlight a hero vehicle and explain the wider inventory mix.
Result
A tighter two-video production brief.
Shot the GLE 63 S for premium vehicle detail and filmed a separate presenter-led pass across the broader lot.
Result
Footage for both a hero feature and a wider campaign cut.
Cut both videos for short-form posting and ad use.
Result
Two ready-to-run campaign assets.
Outcomes
The few numbers and states that mattered after launch.
Videos Delivered
2 videos
ready for social and ads
Current State
2 videos
feature reel + campaign cut
Campaign Coverage
Hero unit + inventory range
two distinct video jobs
Current State
GLE 63 feature
performance unit packaged for posting
Format Mix
Feature + presenter cut
built for different campaign uses
Current State
Presenter-led campaign
RVs, equipment, and lot variety
Client Take
“The two videos gave us one strong hero piece and one broader campaign cut we could use right away.”
Orr Motors Team · Sales & Inventory
Orr Motors
More Work
Similar problems, different execution.