Estimate the lead volume and advertising budget needed to reach your monthly revenue target.
Start with your numbers.
The average revenue from one new customer.
Your profit after delivery costs, as a percentage.
The percentage of qualified leads that become customers.
The monthly revenue you want new customers to generate.
Your monthly plan.
- Qualified leads needed
- 50
- Suggested monthly ad budget
- $2,625 to $5,250
- New customers needed
- 10
About 2 leads per day.
Target cost per lead: $53 to $105.
Average profit per sale: $875.
This is a planning estimate. Actual lead costs vary by market, offer, creative, and conversion rate.
Make the numbers work in practice.
Tell us where your business is now and where you want it to go.